Location: Israel

Retention Marketing Manager

Job Description:

ArborKnot’s mission is to free people from the weight of debt so they can live better lives.

Working at ArborKnot provides a unique opportunity to tackle a real world problem and help people who struggle financially with state of the art technology that allows them to pay their overdue bills in innovative ways and ease their financial burden. In a world of endless possibilities, we developed the most powerful and innovative technology, so that customers could pay their overdue bills in ways they never knew they could reach.

We’re looking for a sharp analytical mind and a marketing talent to join our team. The retention marketing manager will create, optimize and manage automated marketing campaigns and communication with the Arborknot customers in order to maximize defined outcomes and KPI’s.

As a retention marketing manager at Arborknot you will join our growing team and will be responsible for all aspects of our user campaigns, from ideation of content through executing and optimizing their performance.

*We’re working in hybrid mode, from home and the office 🙂

Responsibilities:

Developing multi-channel retention strategies to increase user lifecycle, revenue growth, and engagement.
Initiating and managing engagement, retention, and email campaigns from A to Z: planning, execution, analysis and optimization of both one-time and lifecycle campaigns, including segmentation, content, design and deliverability.
Analyzing monitoring, and optimizing key performance metrics.
Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing
Communicate campaign performance to stakeholders and build a clear roadmap for the future
Perform data research and analysis to uncover insights that support our marketing strategy
Work closely and coordinate with all departments within the organization worldwide, including international regional teams

Requirements:

At least 2 years of experience working as a retention marketing manager / lifecycles / CRM / monetization / automation.
English – Native
Proven track record of creating, implementing and optimizing complex user journeys to meet business goals
Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing to escalate when necessary
Positive attitude and ability to operate in a very rapidly changing environments with ambiguity
Excellent verbal, interpersonal and written communication skills
Bachelor’s Degree (Marketing, Statistics or related analytical fields)
Excellent Excel skills
Knowledge and experience with SQL- advantage
Experience in HTML – advantage

Application Form

Please fill out the form and we’ll contact you as soon as possible.