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Brian Greenfield

Co Founder & Chief Executive Officer

Brian joined ArborKnot as CEO in April 2022 after serving as strategic advisor for 15 months.

Prior to ArborKnot, Brian was the President and CFO of Purple Carrot, a direct-to-consumer, e-commerce meal-kit business.  Brian joined Purple Carrot in early 2016 as one of the earliest employees.  With a focus on building a strong, mission-driven brand while establishing best-in-class unit economics, Brian led Purple Carrot through years of rapid growth to over $100M in revenue and a successful sale to a public Japanese e-commerce company.

Prior to Purple Carrot, in 2008, Brian co-founded and was President, and initially CFO (for 5+ years), of Next Step Living, a residential energy efficiency and renewables company.  Under Brian’s leadership Next Step Living grew to over $100M in revenue with 900 employees in its first five years becoming the fastest-growing private company in MA and the largest business of its type in the United States.

Prior to Next Step Living, Brian launched and was General Manager of Vista Financial, a start-up division of Performant Financial Corporation (Parthenon Capital portfolio company).  While at Vista, Brian developed and rapidly grew a unique and highly profitable student loan consolidation business providing services for several of the nation’s largest lenders.

Before starting Vista, Brian was Senior Director of Operations Planning & Logistics at Performant Financial Corp, a receivables-management company.  In this role Brian led Performant to first place position on many of its most important contracts, including with the Department of Education.

Before Performant, Brian was an Associate at Parthenon Capital.  And before Parthenon Brian was an Investment Banking Analyst at Morgan Stanley.

Brian earned his MBA from MIT’s Sloan School of Management and his BA from Williams College, where he played varsity soccer and won a national championship. Brian lives in Tel Aviv, Israel with his wife (Aimee), and son (Jayden).